Positive public perception and approval, is an important, yet often underrated aspect of bringing civil engineering projects to reality is .  What if it was easier for your firm to gain these items for your projects?  This session is intended to help you in this important aspect of the project process.  Sam Lytle, P.E. a civil engineer who now focuses on making civil projects look good, full time, will focus on the following objectives.

Learning Objectives:

• How to demonstrate the value of positive public perception for civil projects
• Review examples of positive case studies
• Learn multiple strategies for improving public perception
• Understand the return on investment on public outreach